When branding Skylark Coaching, the challenge was to achieve accessibility, friendliness and a steadfastness of sorts for the brand. I paired a light and modern san serif complimented by a sturdy slab serif for the word mark. Supporting the wordmark is a feather icon giving a nod to bird imagery in a fresh way while hinting at the lightness achieved through the process of life coaching. The choice of brand colors further supports the friendliness and openness that is a hallmark of Skylark's services.
The raised details of the feather icon is a fun surprise when printing with letterpress.